Solving complex challenges, driving real change
Built on the power of collaboration, we embed expertise into your businesses to help you grow
At Answer Digital, we help organisations overcome complexity and unlock new opportunities.
As a trusted critical friend, we don’t just deliver solutions, we bring clarity, strategy, and momentum to your vision. Whether it’s building innovative software, optimising platforms, leveraging data, or streamlining operations, we make transformation happen.
From finance and retail to high-growth enterprises, the MOD, and the NHS, we work where change matters most. Our expert teams embed seamlessly into your business, ensuring every project delivers real impact, on your operations, your people, and your future.
Meet our team
We’re a team of problem solvers, innovators, and collaborators. At our core, we’re driven by a passion for making technology work in the real world, solving real problems for real people.
From architects and engineers to testers, analysts, and AI experts, our teams combine deep technical expertise with a people-first approach. We work side by side with our clients, helping them navigate complexity and achieve meaningful, lasting change.
Independently driven and employee owned
As an employee-owned business, we have a stake in everything we do. That means every project, every decision, and every outcome matters to us, because we don’t answer to external shareholders, we answer to our clients and our team.
This independence keeps us free from rigid regulations and external constraints, allowing us to work to your requirements, not someone else’s agenda. It also means we invest in our people, because when they thrive, so do our clients.
A community that drives change
We believe in technology as a force for good, but we also believe in people. Our commitment extends beyond our work, we support initiatives that champion diversity, inclusion, and community growth.
From our #TheAnswerIsWomen events supporting women in tech, to partnerships with local and national charities, we’re always looking for ways to give back and make a difference.
Our history
Read our 25 years of history
1999
In 1999, when the internet was still in its infancy, Gary and Kate Parlett saw more than uncertainty, they saw opportunity. While many tech firms operated in silos, they built Answer Digital on the power of collaboration, embedding expertise into businesses to help them grow alongside the digital revolution. This is an ethos that we still live by today.
2001
The dotcom crash in 2001 put the entire tech industry under pressure, and the financial crisis a few years later only compounded the difficulties. Yet, through every challenge, we adapted, learning, growing, and strengthening the foundations of what we are today.
2011
In 2011 the company went on a journey of discovery and a rebrand to the Answer which is known today.
2014
In 2014, the entire Answer team travelled to Malta for a company-wide retreat. This trip wasn’t just a celebration—it was a turning point. It marked the beginning of a journey toward defining our values, the principles that have guided us ever since.
2020
In 2020, we took our biggest step yet, becoming an employee-owned business, reinforcing our commitment to independence, agility, and people-first innovation.
2024
While celebrating our 25th anniversary, we also had a significant turning point in our management, with the appointment of our new CEO; Rich Pugmire.