Optimising platform delivery to migrate £90bn in assets safely and at scale

Bravura is a global provider of wealth management platforms, supporting major financial institutions across the UK, Europe, Asia-Pacific and beyond. In the UK alone, Bravura platforms underpin around 20% of assets under management, serving clients including Fidelity International, M&G and Legal & General Investment Management.

As Bravura’s UK market presence grew, its clients increasingly needed to modernise digital customer journeys, streamline operations and introduce new propositions, all while continuing to operate within highly regulated environments. Delivering these outcomes depended on complex platform implementations and migrations, often involving significant volumes of customer assets.

Bravura required a trusted partner that could support large-scale transformation programmes, provide continuity across regions, and deliver with confidence where failure was not an option.

Answer Digital has partnered with Bravura for over seven years, providing specialist business and technical consultancy to support platform delivery, customisation and integration across client environments.

We embedded alongside Bravura and its clients to support complex programmes from early design through to live operation. This included working jointly on proposals, delivery planning and execution across the UK, Europe and Asia-Pacific.

One of the most significant engagements was with Fidelity International, where we supported the migration of more than £90 billion in assets onto a new wealth platform. The programme required careful coordination across systems, teams and regions to ensure continuity of service and regulatory confidence throughout the transition.

Alongside delivery, we focused on knowledge transfer and capability building, enabling client teams to manage and operate platforms effectively once programmes moved into business as usual.

The migration of over £90 billion in assets was delivered without disruption, enabling Fidelity International to modernise its digital customer journeys and introduce new propositions across UK and European markets.

Across the wider partnership, Bravura’s clients have benefited from consistent, high-quality delivery and increased confidence in managing complex platform change. Client teams have been up-skilled to support day-to-day operations, reducing dependency on external support and improving long-term resilience.

For Bravura, the partnership has supported sustained growth and strengthened its ability to deliver large-scale, high-risk programmes for some of the world’s largest wealth managers. Answer Digital has become a preferred partner, trusted to solve complex challenges across platform delivery, integration, data and business agility.